Get Ready For The Launch Of Teint Idole Ultra: An Undisputed Idol
When it comes to foundation, women are constantly on the lookout for the perfect formula. Lancôme is considered one of the world leading experts in foundation thanks to strong expertise in skin care and its constant innovation in colour technology. Since the launch of Teint Idole Hydra Compact in 1999, Lancôme Research has continued to draw from the very best of its scientific advances to push the frontiers of long-wear and comfort ever further and today launches Teint Idole Ultra 24H.
Flawless yet comfortable from dawn till dusk, matte without looking powdery, high-coverage yet natural, Teint Idole Ultra 24H takes on every daily challenge.
After over 8 years of research, Lancôme introduce their new Eternal Soft technology, for 24 hours of impeccable long-wear and 24 hours of tangible comfort. This patented technology gives rise to the one and only luxury foundation to offer 24-hour long-wear and comfort.
To date, the traditional polymers widely used in cosmetics have served to improve foundation long-wear, yet many have a negative impact on comfort. To ensure make-up stays true yet also light, Lancôme is incorporating a new type of polymer. At the heart of the new Teint Idole Ultra 24H formula is EternalSoft which is made up of a two-fold silicone and hydrocarbon structure. Composed of high-tech polymers, this specific structure offers enduring long-wear, and a make-up finish that leaves the skin feeling comfortable.
Lancôme has selected the most cutting-edge and high-efficacy active ingredients to support the effects of EternalSoft:
- From 350 traditional ingredients, Lancôme picked Silica and Perlite for their absorbent properties and which are the basis of a velvety-matte complexion.
- The formula’s colour is enriched with pigments whose coating demonstrates close affinity with skin, promoting perfect colour hold.
- For the first time, the new polymer introduces non-volatile oils to the Teint Idole Ultra range, for even more comfort.
Teint Idole Ultra 24H is Available In our Sam McCauley Chemist Lancôme Counters from 1st February 2012, for €35.00.
A NEW FORMULA ADORED BY WOMEN
Tested by over 400 women in France and the United States, Teint Idole Ultra 24H has enjoyed unprecedented results. Never before has a long-wear foundation received such accolade.
98% feel the texture was comfortable all day long
95% find their complexion stayed perfect all day long
94% see a perfect matte finish
93% did not need to touch-up
Test carried out in France on 120 women.
Proven results, even after 24 hours:
Skin feels comfortable: 100% satisfaction
Complexion is perfect: 89% satisfaction
Stays flawless: 89% satisfaction
Tests carried out in US
A on 109 women.
Teint Idole Ultra 24H, for a flawless star complexion. Skin looks perfectly natural and feels fabulously comfortable for up to 24 hours.