Beauty Hero – Clinique Dramatically Different Moisturising Lotion+

Multi award winning, a cult classic and a resident on many beauty must-have lists, Clinique’s Dramatically Different Moisturising Lotion+ is a firm favourite in our stores (and across the globe, as a bottle is sold every 5 seconds).

Bottle of Clinique Dramatically Different Moisturizing Lotion

Launched in 1968, the formula was slightly tweeked (all for the better!) in 2014 to have a lighter texture and include some more skin friendly ingredients.

“Yes, it looks like the same on the outside, but now the classic product has double the hydration and environmental protection. Clinique knows how to keep up with the times.”


This cult-classic moisturiser maintains moisture balance for very dry skin to dry skin and combination skin (dry on cheeks with an oily skin in the T-zone) – for oily skin there’s a Dramatically Different Moisturising Gel.

With a silky texture and a formula that absorbs quickly into skin, Dramatically Different Moisturising Lotion+ strengthens skin’s own moisture barrier by 54 percent, meaning more moisture stays in and skin stays looking younger, for longer.

From €24.  Clinique Dramatically Different Moisturising Lotion+ is available at all Sam McCauley Clinique counters and online at

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